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Project Bad Branding

Description Blaffer Art Museum spent millions of dollars to renovate their gallery, and they are also adding a Blaffer Art and Design shop, which spells out BAD. The new glass walls and the large cement triangle at the new entrance inspire the logo. The texture that is repeated in the other elements symbolizes the spreading of a new store in a toxic manner, which is a play on meaning of bad.

Technology Adobe InDesign, Illustrator and Photoshop